April 1st, 2012

Fight Smarter

There is no single way to solve all the problems in the world. Every problem has a unique solution. And finding the solution is an art most often overlooked. Without this kind of realization, many small businesses end up only having bigger problems than the ones they’re trying to solve.

Problems are inconvenient. But not all inconveniences are problems. Inconveniences are easy to solve, and sometimes, they don’t require solving. But if it’s clearly a problem you’re dealing with, you’ll need to step out of you’re comfort zone to devise the best solution possible. It may be stressful sometimes, but there can be a systematic approach in doing this.

After facing a slew of problems in February of 2011, I created a Problem-Solution Graph that articulates my personal view on approaching problems. It then served as the inspiration for the Thrive Tactics logo. This simple framework will help remind you that a solution is always twofold. You need to be clear with WHAT you have to do, and then find out HOW you can best do it.

You can always solve a problem conveniently by doing half the job (setting only what you have to do and stopping right there). But you can also solve your problems beautifully by visualizing both what to do and how to do it.

To come up with ingenious answers to your marketing problems, there are four key elements that you have to keep in mind:

Logic – your reason that validates why you have to take action
Strategy – the action you have to take to meet the objective
Creativity – how to execute the action in a way most unexpected by your competitors
Intuition – your foresight or vision of how things may unfold after the action has been taken

By keeping the four elements in mind while reflecting on the problem, you will be able to lay down the foundation of the solution:

Rationale
Plan
Idea
Insight

By having a suitable rationale, a doable plan, a compelling idea, and an honest insight, crafting a smarter solution can become less complicated. Take time to simmer down each element. Once a viable solution is found, you should commit to it, but you must also have the guts to adjust as you go along, if necessary. In the end, no amount of intelligent assumptions can promise absolute results. Your job as an entrep is to conceive a well-crafted solution that can let you take on risks the smarter way.

by Ryan Jay Crisostomo
Brand Commando of Thrive Tactics

Fight Smarter